This study, conducted across 17 Indian cities with a sample size of 5,000 respondents (via both online and offline surveys), aimed to gauge public awareness and perception regarding air pollution—its causes, impacts, preventive measures, and information sources. The target groups included students, professionals, homemakers, senior citizens, and others across a wide demographic range.
Key findings indicate high awareness (95%) about air pollution, primarily sourced through TV/radio (71%), social media (52%), and print media (49%). Despite this, deeper understanding remains limited: only 35% fully understood the Air Quality Index (AQI). Awareness of specific terms like PM2.5 and PM10 was notably low, especially among less-educated respondents.
Air pollution is perceived as a major environmental concern, ranked highest in terms of impact on personal health. Nearly 93% acknowledged its negative health effects, with the lungs identified as the most affected organ. Over 85% reported feeling physically ill during poor air quality days, and 78% regularly discussed air pollution at home.
Most respondents attributed pollution to vehicle emissions, industrial activities, waste burning, and construction dust. Protective measures were uneven—43% reported wearing masks, while 27% took no precautions. Only 13% actively sought information on air quality, relying primarily on newspapers and mobile apps.
On government and civil society actions, 58% were aware of initiatives to curb pollution, though skepticism about effectiveness persisted. People expressed willingness to take individual action but desired clearer guidance and stronger institutional support.
In conclusion, while general awareness is high, actionable knowledge and behavior change remain limited. The study underscores the need for improved public communication, targeted education, and community engagement strategies to foster informed civic action on air quality issues in Indian cities.
