Strategic Communications
Our Strategic Communications programme aims to shift narratives and start conversations around the climate crisis and the opportunity to build a thriving future for all. Effective communication plays a pivotal role in addressing the climate crisis by disseminating accurate information, rallying public support, and fostering collaboration among stakeholders.
Through Regional Communications Hubs, we aim to reshape the climate discourse at a regional level, breaking away from global narratives that don’t speak to ordinary people with different cultural backgrounds. These hubs serve as infrastructure for climate literacy and the creation of impactful narratives on climate resilience from the ground up. We currently operate in Bengali, Hindi, Kannada, Malayalam, Marathi, Punjabi, and Tamil in addition to English, responding to state-specific dynamics.
With Simplifying Science, one of Asar’s key programmes, we enhance the understanding of Indian air pollution and climate issues by breaking down research, supporting scientists, and creating concise materials to amplify solutions and enhance journalistic skills in climate reporting.
Point of Contact:
Nitya Kaushik,
Director, Communications
nitya@asar.co.in
Brikesh Singh,
Chief of Communications and Engagement
brikesh.singh@asar.co.in
Co-created the ‘Lungs Billboard’ in the national capital with an aim to make air pollution ‘visible’ with a high public engagement component. The billboard, a giant lung installation of human lungs that turn black, reacting to real-time air pollution. The idea was replicated across 12 cities and led to 1,000 news articles in 4 languages across 5 states.
Regular media workshops held in Bengali, Hindi, Kannada, Malayalam, Marathi, Punjabi, and Tamil, over the last five years, to equip and empower local journalists to report and amplify issues related to climate change and climate action.
Organised a first-of-its-kind stand-up event featuring 20 well-known comics performing air-quality-themed sets in Delhi, in an effort to provide accessible information and move the messaging away from jargons.
Provided bespoke strategic communications support to state government departments, municipalities and civil society organisations on climate and air quality communications.
