A recent consumer survey revealed strong support for electric vehicle (EV) transition in the last-mile delivery sector across various Indian cities, including Bengaluru, Mumbai, Pune, and Kolkata. Over 80% of respondents in Bengaluru were willing to switch to brands with strong emission reduction commitments, while 98.1% pushed for EV transition of last-mile delivery fleets. This indicates a growing consumer demand for environmentally responsible delivery practices, with many expressing dissatisfaction with air pollution and a desire for more sustainable options.
Key Findings and Insights:
- Strong Consumer Support: Consumers are increasingly aware of the environmental impact of last-mile delivery and are actively looking for brands that prioritize sustainability.
- Willingness to Switch Brands: A significant portion of respondents are willing to switch to brands that have demonstrated commitment to reducing emissions, indicating that sustainability is a key factor in consumer decision-making.
- Environmental Concerns: Consumers express dissatisfaction with air pollution levels and see the transition to EVs as a positive step towards addressing this issue.
- Key Players Identified: Major delivery companies like Amazon, Flipkart, Zomato, Swiggy, and DHL were identified as key players in the sector’s potential shift to EVs.
- Policy Support: The study also highlights the need for policy support to facilitate the transition to EVs in the last-mile delivery sector, including streamlining policies to ensure aggregators reduce emissions and providing incentives for EV adoption.
- Specific City Data: The survey found varying levels of support across different cities, with Bengaluru, Mumbai, Pune, and Kolkata showing high levels of support for EV transition.
- Emphasis on Air Pollution: Consumers in cities like Kolkata and Asansol, where air pollution levels are particularly high, expressed strong dissatisfaction and a desire for cleaner delivery practices.
- Focus on Last-Mile Delivery: The survey specifically focused on the last-mile delivery sector, highlighting its significant contribution to emissions and the potential for EVs to reduce this impact.